Disposal
M&G Residential Disposal Programme
Creating opportunities through smarter asset decisions.
Project Statistics
Working in partnership with M&G, Madison Brook managed the strategic disposal of a £78 million residential portfolio on behalf of a major institutional pension fund.
The programme combined portfolio analysis, pricing strategy, marketing and transaction management to deliver a controlled disposal across multiple locations.
By carefully managing the release of assets and responding to changing market conditions, we helped protect value, maintain sales momentum and support the client’s wider investment objectives.
- £78m
- Value of disposed residential assets
- 4 years
- programme duration
The Challenge
M&G needed a trusted partner to manage the disposal of a large and diverse residential portfolio while protecting value and supporting long-term investment objectives.
The challenge wasn’t simply selling individual properties. It was determining how and when to bring assets to market, responding to changing market conditions and maintaining momentum across multiple live transactions without compromising value.
Success depended on combining market insight, careful planning and proactive programme management to deliver a controlled disposal that balanced commercial performance with delivery certainty.
What We Did
We developed a tailored disposal strategy that reflected the characteristics of each asset, local market conditions and the client’s wider investment objectives.
Working closely with M&G and appointed professional teams, we coordinated pricing, marketing, sales progression and stakeholder communication across the portfolio. Performance was monitored through regular reporting and market analysis, allowing sales strategies to be refined as market conditions evolved.
By combining strategic oversight with hands-on programme management, we maintained momentum, reduced delivery risk and ensured informed decision-making throughout the disposal programme.
The Outcome
The programme successfully delivered the disposal of £78 million of residential assets, helping M&G achieve its investment objectives through a carefully managed, market-led sales strategy.
By balancing pricing, market demand and sales activity, the programme protected asset value while providing the flexibility to release capital for future investment. The structured approach reduced portfolio risk and demonstrated how strategic disposal can strengthen long-term portfolio performance rather than simply facilitate individual property sales.
The programme showcases Madison Brook’s ability to deliver complex disposal strategies that create opportunities for the next stage of an asset’s lifecycle, whilst protecting overall value for the pension fund and beneficiaries.
Work with Madison brook
Whether you are assembling a portfolio, running a purchase and repair programme or exploring how to fund acquisition without placing the full burden on public budgets, we are ready to talk. Tell us about your organisation and what you need and we will come back to you quickly with the right person.
